
Two Cultures, One Rhythm
Our Vision
Chapter 2 Entertainment is a Madrid-based music consulting and booking company officially launched during the 2023 Billboard Latin Music Week in Miami. Founded by Benson Zhang (former General Manager of Billboard Radio China) and Vedansh Shashvat Mishra (Indian music industry professional), we bring together decades of experience in the Asian music market with a passion for Latin and Spanish music.
Our mission is to bridge cultures and genres, fostering collaboration and sharing the richness of Latino and Spanish music with audiences across Asia. By offering market entry strategies and booking services, we help artists expand their fanbase and unlock new opportunities in unexplored markets.
“We are truly thrilled to bring our unique perspectives and more than 20 years of Asian music industry experience to this new chapter together. Latin music is growing fast, and we want to bring this trend to our diverse audiences in Asia.” — Benson Zhang, CEO of Chapter 2 Entertainment

Services
We focus on three core areas:

Artist booking:
From concerts to award shows to casinos and from A-listers to emerging Jazz artist, we help book talent across Asia.

Artist consulting:
We specialize in supporting music artists with tailored consulting services designed to elevate their careers. Our all-encompassing approach covers every step of your journey, from strategic PR and marketing to comprehensive release planning.

Cross-Culture A&R:
Our team unites East and West, spotting global hits, fostering collaborations, and helping artists break into new markets. We harness diverse musical nuances, foster dynamic collaborations, and catapult artists beyond borders. With us, music speaks universally.

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