Benson Zhang Joins Panel at IMX 2024 on Building Music Communities in Asia

We’re excited to announce that Benson Zhang, CEO of Chapter 2 Entertainment, was invited to speak at the International Music Expo (IMX) 2024 in Shanghai. Participating in the panel “Building a Strong Music Community on TikTok and YouTube,” Benson shared insights on bridging the Latin and Asian music markets by leveraging social media platforms. He joined industry leaders including artist Tyler Shaw and Kim Jinhong, founder of Ouba Studio & Music, in a discussion hosted by Hu Xiaowei.

Benson highlighted strategies for connecting musicians with fans across different cultures and markets: “It’s about understanding each market’s nuances and leveraging strategies to grow fan communities effectively.” The session was part of IMX 2024’s third day at PUSH Art Center, which focused on the future of music through technology, culture, and community building.

Published on October 26, 2024.