Chapter 2 Entertainment, Latin-Asia Focus Music Company, Launches
- chaptertwoent
- Feb 1
- 2 min read
Updated: Feb 1

Miami, USA – October 3, 2023 – Chapter 2 Entertainment, a Madrid-based music consulting and booking company, has officially launched during the 2023 Billboard Latin Music Week in Miami. Founded by former Billboard Radio China’s General Manager Benson Zhang and Indian music industry professional Vedansh Shashvat Mishra, Chapter 2 Entertainment is dedicated to assisting Latino and Spanish musicians by bridging cultures and musical genres, fostering collaboration, and sharing the cultural richness of Latino and Spanish music with music enthusiasts across Asia. The company will offer market entry strategies and booking services to artists.
"We are truly thrilled to bring our unique perspectives and more than 20 years of Asian music industry experience to this new chapter together," says Zhang, CEO of Chapter 2 Entertainment. "Latin music is growing fast, and we want to bring this trend to our diverse audiences in Asia."
A team of visionary Berklee-alumni professionals with a passion for music and an unwavering commitment to artistic excellence, Chapter 2 Entertainment is poised to redefine the music consulting and booking landscape. Vedansh Mishra, CFO, emphasizes the company's dedication to its mission.
“Recent collaborations, such as 'Palpita' by Indian sensation Diljit Dosanjh and Colombian superstar Camilo or 'Voodoo' featuring Indian heavyweight Badshah and the “Prince of Reggaeton” J Balvin with Puerto Rican producer Tainy, have received widespread acclaim, underscoring a substantial demand for cultural musical crossovers. At Chapter 2 Entertainment, we're leveraging this enthusiasm and bridging these musical cultures. We offer strategies to artists, focusing not just on top names but also on untapped talent in these regions," states Mishra.
Additionally, Chapter 2 Entertainment is proud to welcome Gabriel Blum, a seasoned Latin music executive, joining the team as the director to spearhead operations in Madrid.
Join Us:
We invite artists, industry professionals, and music enthusiasts alike to embark on this exciting journey with us. Together, we will create music experiences that transcend boundaries and inspire audiences worldwide.
Contact Information:
For media inquiries, partnership opportunities, or to learn more about Chapter 2 Entertainment, please contact:
Benson Zhang, Founder, CEO
Chapter 2 Entertainment
Visit our website: www.chaptertwoent.com
Follow us on social media: Instagram, Linkedin
About Chapter 2 Entertainment:
Chapter 2 Entertainment is a dynamic and forward-thinking music consulting and booking company headquartered in Madrid, Spain. Company is founded on the belief that music transcends borders and cultures, and it is our mission to connect talented Latino and Spanish artists with the ever-expanding Asian music market. With a combined wealth of industry expertise and a deep understanding of both Latin and Asian musical traditions, Chapter 2 Entertainment offers a unique blend of services that empower artists to navigate international frontiers while captivating new audiences.





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